NEWS RELEASE
CONTACT: Chris Lopez (719) 587-7846; chrislopez@adams.edu; www.adams.edu/news
San Luis Valley Brand Website Launched
ALAMOSA, CO. (October 23) – The San Luis Valley Brand website is now live. Located at
www.slvcoloradogenuine.org, the website is part of a larger branding effort that included a
community vote in April 2017 to select a logo for the San Luis Valley Brand. This branding
effort reflects on-going activity to create a powerful positive image for the variety of
communities, organizations, and enterprises in the San Luis Valley, especially as they invite
tourists, new residents, and businesses.
The website and logo are part of a Blueprint 2.0 grant awarded to Valley Initiative
Partners in 2016. VIP is an ad hoc group including municipal and county governments,
economic development and tourism groups, and higher education institutions including Adams
State University and Trinidad State Junior College, drawn from all over the San Luis Valley. It
began its work in March 2015. The logo and branding website are part of a broader effort to tell
the stories of the San Luis Valley, both to enhance cooperation among the diverse entities in the
Valley and to market the Valley as a whole to outsiders. The core branding message celebrates
“our distinctive communities and supportive business environment” and promotes “the Valley”
as “a journey with a destination for everyone. This big city alternative promises to be a place that
awakens your potential & sustains opportunity.”
Alamosa City Council member Liz Thomas strongly endorses the branding process:
“This branding initiative has been a great process with involvement from all of the communities
in the San Luis Valley. We are very diverse and unique and we do not want to diminish or dilute
that, but if we work together to share the SLV brand it will make us stronger both collectively
and on an individual level. The synergy of us as a whole will be stronger than any of us can do
independently.”
VIP is asking that businesses, counties, municipalities, civic groups, economic
development and tourism organizations adopt the logo and display it on their websites,
letterheads, and business locations. Visit the website to obtain the logo.
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